An idea??

The world is going through a financial crises and so is the common man. But this is not the first time that such an economic crunch has happend and whenever it has happend before it has also been quit favourable for a small fraction of the society. What is so special about this fraction? It is only the fact that they did not course the world market and sit back. And nor did they devise new plans to save capital and assets like many others. So what did they do? They thought differently. There thinking made them distinct. That is why today they are established people. Did you know 30% of the multinationals that exist today were set up in the time of financial crunch. In the commercial market the most valuable commodity that exist is called an idea. People sell ideas for billions, and incredibly they do get buyers!!. Nowadays, companies and media like Goolge and Economic Times run initiatives to literally ‘purchase’ ideas and promote them. Initiatives from the ingenious media totally like Lead India and Teach India sell like hotcakes. Why are ideas so valuable? This is because,

In today’s highly competitive commercial market, intelligent ideas are highly sought after. A modern-daymultination brand cannot afford to advertise itself through a typical rhyme of the nineties, and nor can they do by just  keeping-in a few stars or sportmen like Sachin Tendulkar and MSDhoni. Along with famous faces,they also need breakthrough ad-scripts.

A recent hotcake concept was that  of the chairman of  Ontend Creative Partners-Stephen C.Lundin,also a business school professor and author  of the  bestselling FISH philosophy. He describes “FISH” philosophy in his own words: The idea behind the “FISH” philosophy was derived at a fish market in Seattle.  This market creates such a powerful experience that it has become an international tourist destination.  People from all over all over the world travel to Settle to hang out with a group of happy and motivated fish mongers.  The philosophy descaribes the essence of what constitutes  a workplace with a high level of natural energy.  We labelled the ingredients found in the fish market, ingredients that are found in a work place that has a high quality of work and an amazing  connections with workers. We called the ingredients ‘Play’, ‘Make their day’, ‘Be there’ and ‘Choose your Attitude’’’.

How has he followed this discipline? : “People ask me how I can have so much fun when things are so bad. A few years ago, my girl was killed in a car accident with a drunk driver. I made my choice. No matter how things were, I was alive. The fish! Philosophy is free. It honours life. It is a source of energy which leads to productivity and it creates an enovation promoting environment. And that my friend is the power of ideas.